What is Internet Marketing

Internet marketing is also known as Web Marketing / E-Marketing / Online Marketing.

Marketing efforts are done solely over the Internet. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.

Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience

An Internet marketing campaign doesn't have to be comprehensive. Not all campaigns need an email newsletter, a viral video, or a social networking component, but finding the right balance between these options typically leads to greater rates of success for marketing professionals.

For instance, a strong Internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like YouTube