Have you ever been offered a credit card branded with the name of another service?
When J.P. Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they understood the online shopping market was expanding. What better way to cater to online shoppers than by partnering with the world's largest online retailer?
This partnership, also known as an affinity marketing campaign, allowed these two companies to link their brands in a mutually beneficial relationship.
These campaigns are win-win scenarios for both parties. When one business partners with an organization to provide goods in exchange for access to a new market, both parties benefit. Through their affinity partnership, Chase Bank increases its overall customer base while Amazon offers incentives to those using the credit card with their service, increasing the amount of people likely to buy products from Amazon.
Source: marketing-school.org
No comments:
Post a Comment