Interesting Traditional Marketing Stats

Interesting Traditional Marketing Stats

• Television is still the most effective form of advertising, with the highest ad revenue in the United States—totaling $78.5 billion in 2011
• In the UK, 57% of people consider television advertising the most impactful. The second highest is newspaper advertising, at just 15 percent.
• Radio advertising generated more than $17 billion in ad revenue during 2011. This form of advertising is also the least ignored, with nearly 70% of listeners keeping the station tuned in during commercials compared to the second highest—television, at just 20 percent.
• Print advertising generates nearly $30 billion in ad revenue every year. While revenue for print media has slightly declined as online revenue rises, this form of marketing is still effective for many businesses.

Sources: Nielsen, GfK; ON Advertising